Wednesday, 2 March 2022

What is Affiliate Marketing?





According to investopedia.com, Affiliate Marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s product and services. 

Affiliate Marketing is NOT a Ponzi scheme, NOT an investment scheme, NOT a get-rich scheme, and most importantly, NOT for lazy people.  

A perfect example of how to explain this is using real estate agents, what do they do. They get the landowners or homeowners contact, talk to them about the prices of the houses or land, and they, in turn, tell the homeowners that if I bring a customer to you and that customer buys, a certain percentage is coming to me, it could be 2%, 3% or more in agent fee, agent commission, etc. depending on the agreement and everybody wins. This is the same as affiliate marketing. This is model has been around for ages and it is definitely sustainable and real. 

3 Major Types of Affiliate Marketing 


  1. 1) Cost per lead (CPL) 

  1. 2) Revenue Share 

  1. 3) Cost per sale (CPS) 


Digital Products 


What is a digital product? These are products that can be delivered electronically e.g., software, online courses, eBooks, audios, etc. While physical products are products that have to be shipped to the customer e.g., Phones, clothes, shoes, etc. 

Digital buyers or people who purchase goods online, have steadily risen in the last few years and are expected to constitute 65.2% of the global population by 2021. To put that into perspective, the global population is anticipated to hit approx. 7.8billion by 2021 and 65.2% of that number brings us to roughly “5.1 billion online buyers” in the market space in the next few years. 

All this means, “that if you’ve got a product to sell, there’s a buyer out there for you” And if you sell enough of these products and build a robust online business out of them, you can go beyond the gig economy and potentially sell your company for a tidy profit. 


How long has Affiliate Marketing been around? 


Affiliate Marketing as a way of business has been around for a long time. According to Wikipedia, the concept of online affiliate marketing was conceived, put into practice, and patented by Williams J. Tobin, the founder of PC Flowers and Gifts in Nov 1994 almost 4years after the origination of the world wide web (I.e., www). According to Statista, affiliate marketing spending in the US alone is expected to reach $8.2billion by 2022, more than triple what it was 10years earlier. 

Globally, it was estimated in the Awin report that advertisers invested $13billion in affiliate marketing in 2017. These numbers together with the consistent upwards trend demonstrate that affiliate marketers will likely continue to thrive in the 2020s and beyond. Also, 81% of advertisers and 84% of publishers in the US have turned to affiliate marketing. 

Based on google trend data, search interest in the query “Affiliate Marketing” has increased steadily over the past few years. Between 2015 and 2020, the search interest is up to over 200%. This trend is in line with the overall rise of online shopping and the decline of brick-and-mortar retail. And it's only exacerbated by the current pandemic. As people spend more time online, they have also started to look for alternative sources of income, giving rise to this search trend. 

And the popular brands around you practice affiliate marketing, brands such as Amazon, Jumia, Konka.com, Clickbank, Digistore, Bluehost, MTN, Expertnaire, Getresponse, etc



What is Expertnaire? 

It is an online digital marketplace where we help creators of digital products get more sales and connect with more customers via our platform and network of high-performing affiliates. It is accepted in Nigeria and some parts of African Countries. All the tools you need to succeed in this business are just your Phone, Internet, and Laptop. 

 

How to Register on Expertnaire Platform 


  1. The 10k Package: Now this is for an expert in digital marketing that does not need any training. To get this package click this link and register; https://bit.ly/3IZBid8 

 

  1. The 60k 72IG training program: This is highly recommended, especially for beginners in affiliate marketing. This comes with higher commissions and 12 months of free access to the expertnaire platform. Also, lots of training and materials will equip you for digital marketing. To get this package, click here and register; https://tinyurl.com/mry7hpxy 



What is the 72IG Course? 


It is digital marketing training, a training that you can study and you will be successful working as a social media marketer or a digital marketer for any firms out there and make money on those skills. This training will equip you with digital marketing skills that can make you stand on your own and make money. It has training videos, pdfs training mentorship classes, online classes for practical ways of selling digital products online, etc.








Skills you will learn in the 72IG Training 


  1. Copywriting 

  2. WhatsApp Marketing 

  1. Email Marketing 

  1. Facebook/IG advertising 

  1. Sales funnel/web design 

 

If you need more clarification on this course or about affiliate marketing, please click the link below and let's chat on WhatsApp or DM me and I can answer any questions you might have:  https://wa.link/ur664q


 

  

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