I am very excited to send you this story of a winner. The story was shared by one of my coaches, Toyin Omotoso, and am glad to share it below.
This winner is a woman and a 72IG student.
This woman was one of those who purchased the 72IG program around May after asking tons of questions.
Normally, I tried to discourage her from buying because from experience, people who ask too many questions eventually end up as a torn in my flesh.
But no matter how hard I tried to discourage her, she eventually went to purchase the program.
And I stopped hearing from her.
That is until last week when she sent me a Facebook message that she wanted to talk to me on phone about a good news.
Normally, I don't like to make or receive calls.
But I like good news.
So, I gave her a phone number and she called me.
Here is her "good news" story:
So, this woman (Mrs Temitope) *who has never sold anything online before* purchased the 72IG program.
According to her, she quickly realized that this is a full training program and a part of her wanted to drop it and run like many "normal" people do.
But instead, she decided to take it as a challenge.
She went through the entire course in 3 weeks.
And launched her first campaign.
But then, Facebook banned her account.
She took that as challenge No. 2 and opened another Facebook account.
It was around this time that she decided to use what she learnt in 72IG to sell food stuff online.
She had no shop.
No big capital.
All she had was about N48,000, the 72IG knowledge and a friend who sells food stuff.
So...
She created a simple sample content....
And an optin page to get leads.
Then she used FB and Instagram ads to target people in her environment (Ikeja)
E.g. You can target people who live in Ikeja on FB
So, far she has an email/phone no list of approximately 2300 leads.
She sent them a combination of emails and sms for a food promo package her friend was doing in her shop and they sold out almost all the food stuff in the woman's shop.
We are talking about food stuff worth N2.6m
I must confess that I haven't heard this angle before.
Selling food stuff online via the 72IG method? Interesting.
This is another proof that the 72IG program gives you the ability to sell various products online once you have a good enough understanding of it.
*****
If you're an entrepreneur looking to scale up your business online. This training might be ALL YOU NEED.
Want to sell in Nigeria?
You need to 'Educate'.
Quite often, business owners assume that what they are selling is common knowledge, so we should just buy it.
No.
This is very untrue.
Even if you are selling beans, which we all know, you should still include some bit of education in your marketing messages.
Here is a simple list of the good side of including education in your marketing messages:
1. Customers feels valued. They start to listen to you and unconsciously, start to like your brand.
The law of 'give and take' works perfectly in life; even in business.
When you give, the recipient soon feels indebted to you and seeks to reciprocate.
Interestingly, business follows several natural laws.
2. The problem is better explained when you educate. More people soon realize that they need what you are selling.
Picture these two marketing messages to sell unripe plantain flour:
a) Buy our original plantain flour for just 2000 Naira for 200grams
b) Everyone who has a parent above 60 years, needs to ensure to include atleast x% of iron (or whatever unripe plantain contains) in their daily meals. The 'iron' helps them to develop .... which increases .... and thereby improves their ...
Notice that the second message will attract everyone who has an aged parent, increase your reach and convert new customers.
3. The opportunities and expressions of your offering are increased.
Recently, a company that produces potatoe flour signed Nelly Agbogu my friend, to do an advert for them.
Nelly's advert showed her making cookies with the potatoe flour.
Honestly, I never thought you could bake with it. I always thought it was for making only swallows.
That advert got more bakers interested in the product.
It showed new possibilities and expressions of the product.
4. Some people genuinely need what you are selling, but they do not know that big word, that you call it.
Only if you can imagine how many people do not know what 'dropshipping' and 'private labelling' means.
Only if you can understand that tons of people want to produce their own pants, dresses and shoes with their brand name; but you keep advertising 'Do your private label' here and they have no clues what you are talking about.
Over 95% of the customers who come to Accountinghub are endeared by our education messages.
Yesterday, a lady who had bought my online course but had never met me was vouching for me. She swore to her employers that I was the best. She even was willing to stake her job for me. The company had lost over 6 million on a failed accounting software implementation and I was billing slightly over 500k to do the same thing in a few days. It felt unbelievable; but she stood for me.
Why do you think she trusted me so much?
Education!
She had fed from several marketing messages blended with education and she purchased a course, liked it and developed more trust for the Accountinghub brand.
Please start now.
Nicely blend in education into your marketing messages.
It works.
Yes, it works.
#dashustle
To connect with me, click here and I can recommend some great coaches and mentors in this business.
In the meanwhile
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